Today ZAM published an interesting interview with the Game Director, Matt Firor about The Elder Scrolls Online. So close to the official release, this ESO interview answered few long standing burning questions. However, some potentially revealed another set of reasons for heated discussions.
One of them is certainly the design of Zenimax Store:
What types of items or services can we expect to find in the Zenimax store?
The purpose of the store is to offer interested players a variety of additional services. At launch we’re going to have two items: the ability to upgrade to the Imperial Edition, and an entry level horse (Palomino colored). The horse you get in both purchases is functionally the same, but the Imperial Edition is the only way to ever get the White horse. We have the Palomino horse available to allow players to purchase a basic mount without purchasing the entire Imperial Edition.
Many players remained confused whether or not this answer was regarding in-game store or the external store on the ESO web-site, which can be a significant difference.
You can read the full article here for more details about the game.